Southern Breadworks, LLC Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://southernbreadworks.com/ (the “Site”).
PERSONAL INFORMATION WE COLLECT AND DISCLOSE
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
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“Cookies” – Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.
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“Log files” – Track actions occurring on the Site, collecting data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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“Web beacons,” “tags,” and “pixels” – Electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:
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Name
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Billing address
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Shipping address
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Payment information (including credit card numbers)
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Email address
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Phone number
We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
We disclose certain Personal Information to third parties for business purposes. However, we do not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing payment, arranging for shipping, and providing invoices and order confirmations). Additionally, we use this Order Information to:
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Communicate with you
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Screen orders for potential risk or fraud
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Provide you with information or advertising related to our products or services (when in line with the preferences you have shared with us)
We use the Device Information that we collect to:
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Screen for potential risk and fraud (especially your IP address)
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Improve and optimize our Site by analyzing how our customers browse and interact with it
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Assess the success of our marketing and advertising campaigns
We do not sell any of your collected personal information.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third-party service providers to help us use your Personal Information, as described above. For example:
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We use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
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We use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: Google Privacy Policy.
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You can opt out of Google Analytics here: Google Analytics Opt-Out.
We use Meta (Facebook and Instagram) advertising tools to help promote our business and better understand how users interact with our site and ads. This includes tools such as the Meta Pixel and Conversions API, which may collect information such as IP addresses, user behavior on our site, browser details, and other identifiers. This data helps us measure ad performance and improve the relevance of the ads we show you on Meta platforms.
You can learn more about how Meta uses your information here: Meta Privacy Policy.
You can manage your preferences for how your data is used for advertising through your Facebook settings or by visiting the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info
We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that may be of interest to you.
To learn more about targeted advertising, visit:
You can opt out of targeted advertising using the links below:
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Facebook – Ad Preferences
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Google – Ad Settings
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Bing – Personalized Ads
You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: DAA Opt-Out.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.
YOUR RIGHTS
You have the right to:
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Access the personal information we hold about you
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Request corrections, updates, or deletions of your personal information
If you would like to exercise this right, please contact us at hello@southernbreadworks.com.
Additionally, we process your information in order to:
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Fulfill contracts we might have with you (e.g., if you place an order)
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Pursue legitimate business interests
DATA RETENTION
When you place an order through the Site, we maintain your Order Information for our records unless and until you request us to delete this information.
CHANGES TO THIS POLICY
We may update this privacy policy from time to time in order to reflect, for example:
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Changes to our practices
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Operational, legal, or regulatory requirements
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:
📧 By Email: hello@southernbreadworks.com